At the time of redesign, E.B. Horn was celebrating their 175th year of business in Boston. We wanted to showcase their history by highlighting the quality of their jewelry selection in a clean & heroic way.
The biggest challenge was that the site isn't a traditional e-comm site. Users cannot purchase jewelry online, but they can look through inventory and schedule an appointment to see pieces in person.
E.B. Horn's jewelry selection is timeless and beautiful, and we wanted it to speak for itself. To do this, we took their entire inventory and gave each piece a solid, clean background to stand out on.
The client's inventory is massive, and to help our users find what they need more efficiently and accurately, we completely re-wired the site's search experience.
project credits:
Art direction + visual design: Laura Skaggs
Site development: Neil Volungis
Live site: http://www.ebhorn.com/
Client: E.B. Horn
Agency: Conover Tuttle Pace
Time frame: Summer – Fall 2014
Tools used: Photoshop