The key idea we wanted to convey was that prospective franchisees would be able to have a life outside of their business, made possible because of their business.
The introduction of lifestyle imagery, mixed with light and airy colors and open white space helped to reinforce the cleanliness of MaidPro's corporate brand, while giving it a slightly modern twist.
A huge challenge was the amount of copy that MaidPro had on their site. We challenged ourselves to keep as much of it as possible while only tweaking the tone and voice.
While only a concept, this redesign was a good exercise in making a massive amount of content feel scannable, digestible, and user-friendly.
project credits:
Copywriting: Annaliza Nieve
Art direction + visual design: Laura Skaggs
Client: MaidPro
Agency: n/a
Time frame: Winter – Spring 2015