Laura Skaggs | Digital Design
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Fidelity Investments

Designing & building an iOS app that empowers the 80 million novice investors that are ready to invest but face emotional and financial barriers.

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project credits:

Creative direction: Jared Kelleher, Kit Casey
UX design direction: Steph Curran, Liz Goodwin
Design system creation, governance & oversight: Laura Skaggs
Product design: Laura Skaggs, Florencia Balseiro, Quan Nguyen

Client: Fidelity Investments
Agency: Publicis Sapient
Time frame: Spring–Fall 2020
Tools used: Sketch, Invision, Zeplin