Members earn points by tracking their everyday healthy activities, which they can in turn use toward rewards like Apple products, fitness trackers and gift cards.
Customization was top priority; activities vary based on the individual member's personal health and fitness goals.
Our target demographic leaned slightly older, which meant our entire design system had to comply with AAA accessibility guidelines in order to accommodate varying levels of color blindness.
Part of our system also included a curated library of iconography and photography that the client could use for the thousands of activities they had to offer their participants.
project credits:
UX/UI design: Chris Marchand, Oshie Merski, Karuna Harishanker, Jeff Gadzala
Visual design: Derek Luciani, Rick Banks, Laura Skaggs, Dylan Wilson, Sarah Privatera
Client: Humana Insurance
Agency: SapientNitro
Time frame: Spring – Fall 2016
Tools used: Photoshop, Invision